Archive for November, 2012

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HomeLight is a referral-based site that claims to match homebuyers and sellers with unbiased real estate agent recommendations based on transaction performance data.

With a few clicks, buyers and sellers on HomeLight get a list of recommended agents and can filter their results by city, neighborhood, property type, price, and whether they are buying or selling.

The company’s proprietary algorithm considers historical home sales data from public records, licensing information, and transaction data obtained directly from agents and brokers in its rankings, according to Drew Uher, HomeLight’s CEO and co-founder and a licensed real estate broker.

“Our goal is to match every homebuyer and seller in the U.S. with the most qualified real estate agent in their market, by giving consumers a transparent view to the data so they can make a smarter decision when buying or selling a home,” Uher said in a statement.

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HomeLight differentiates itself from those sites in that it doesn’t allow consumers to look up specific agents and see their performance data. “We’re only promoting agents,” Uher said. “They’re only going to show up when someone has searched on our site and they’re only going to show up as a positive recommendation.”

“We are here to be a tool for (agents) to reach a broader client base and to showcase their skills to the world. Some of these past efforts to put agent data online have been malicious or they haven’t had agents’ best interests in mind. We’re out to help both clients and agents,” he said.

Click hear to read the full article by…BY ANDREA V. BRAMBILA, WEDNESDAY, NOVEMBER 14, 2012. Inman News®

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Last week the 2012 Profile of Home Buyers and Sellers was release by the NAR.  The profile is the results of a survey the NAR conducts every year from recent home buyers and sellers.  As a real estate agent you will find this data exceptionally valuable.  You will learn about home buyers and sellers experience with the process, what their motivations were to make a move, how and where they found their agent.

Some of the key points are:

  • 39 percent of recent home buyers were first-time buyers, a slight rise from 2011, but closer to the historical norm of 40 percent.
  • 65 percent of recent home buyers were married couples—the highest share since 2001. Conversely there was the lowest share of single buyers since 2001.
  • For 52 percent of home buyers, the first step in the home-buying process was taken online.
  • The typical home buyer searched for 12 weeks and viewed 10 homes—a decline from 12 homes in prior year, which speaks to the tightened inventory in many areas.
  • 89 percent of buyers purchased their home through a real estate agent or broker, similar to last year’s report—a share that steadily increased from 69 percent in 2001.
  • 88 percent of sellers were assisted by a real estate agent when selling their home.
  • Only 9 percent of recent sellers sold via FSBO sale. Among FSBO sellers who did not know the buyer prior to the sale—20 percent sold via FSBO because the buyer directly contacted them.
  • Approximately two-thirds of home sellers only contacted one agent before selecting the one to assist with their home sale.

Full article from Realtor.org

Click here to view the highlight of the report

If you have not figured it out yet I love BizBrag and I subscribe to their blog.

Their most recent post I found so interesting.  It is about the the tablet shopper revolution.  Did you know by the end of this year over 60 million Americans will own a tablet. Right now 19% of U.S consumers own a tablet. That is up 10% since this time last year!!  That is crazy fast growth!!  Tablet use has increased over 300% since last year and tablets are growing 10 times faster than SMART PHONES!! Holy Cow!!

The age group with the highest tablet ownership is 18-34 years. Gen Y anyone!  For those of you in Real Estate that is your next big demographic moving into home ownership.  Four out of ten buyers are first time home buyers and they are gen y’ers (see graph below). Yes, I know that rhymes!.

So, point is if you are in Real Estate and plan on hanging around, I suggest you get a tablet.  Call me and I will show you how to apply it to your real estate business.

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Check out bizbrag’s full article on the tablet shopper

 

Little things that make a big difference.

 

Great post from a great Realtor!!

 

Good work John!