Real Estates Leads through HomeLight.com – A New Company Backed by Google

Posted: November 29, 2012 in Real Estate Leads
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HomeLight is a referral-based site that claims to match homebuyers and sellers with unbiased real estate agent recommendations based on transaction performance data.

With a few clicks, buyers and sellers on HomeLight get a list of recommended agents and can filter their results by city, neighborhood, property type, price, and whether they are buying or selling.

The company’s proprietary algorithm considers historical home sales data from public records, licensing information, and transaction data obtained directly from agents and brokers in its rankings, according to Drew Uher, HomeLight’s CEO and co-founder and a licensed real estate broker.

“Our goal is to match every homebuyer and seller in the U.S. with the most qualified real estate agent in their market, by giving consumers a transparent view to the data so they can make a smarter decision when buying or selling a home,” Uher said in a statement.

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HomeLight differentiates itself from those sites in that it doesn’t allow consumers to look up specific agents and see their performance data. “We’re only promoting agents,” Uher said. “They’re only going to show up when someone has searched on our site and they’re only going to show up as a positive recommendation.”

“We are here to be a tool for (agents) to reach a broader client base and to showcase their skills to the world. Some of these past efforts to put agent data online have been malicious or they haven’t had agents’ best interests in mind. We’re out to help both clients and agents,” he said.

Click hear to read the full article by…BY ANDREA V. BRAMBILA, WEDNESDAY, NOVEMBER 14, 2012. Inman News®

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